Published:
October 12, 2019
Category:
Design / Ideas
Client:
Oceanthemes
OhmyHome
Ohmyhome App Transformation
Project Overview
MindCrew Technologies partnered with Ohmyhome, a leading real estate platform, to revamp their mobile app for enhanced user experience and engagement. The project aimed to modernize the app’s design, improve scalability, and integrate new technologies to stay ahead in the competitive hospitality and tourism industry.
Business Needs
Ohmyhome sought to:
- Enhance user experience to increase user engagement and retention.
- Integrate new technologies to stay competitive in the market.
- Ensure scalability and performance to accommodate a growing user base.
- Implement security enhancements to protect user data and comply with regulations.
Technical Needs
To meet these objectives, the technical requirements included:
- A modern and intuitive user interface to improve user experience.
- Integration of AI for property recommendations and AR for virtual property tours.
- Scalable architecture to handle a large number of users and data.
- Enhanced security measures to protect user data.
Solution:
MindCrew Technologies implemented the following solutions:
Innovative Design Solutions:
- Modern UI/UX: The app was redesigned with a focus on simplicity and ease of use, featuring intuitive navigation and clean layouts.
- Brand Identity Adherence: The design maintained Ohmyhome’s brand elements while integrating modern design principles for a fresh and cohesive look.
- Accessibility Features: Features such as adjustable text sizes and voice commands were included to make the app more inclusive for users with disabilities.
Technology Integration:
- AI Property Recommendations: AI algorithms were integrated to provide personalized property recommendations based on user preferences and browsing history.
- AR Virtual Tours: AR technology was used to offer virtual property tours, enhancing the user experience and allowing users to visualize properties remotely.
Scalability and Performance Improvements:
- Cloud Services: The app was migrated to a cloud-based infrastructure to improve scalability and performance, ensuring smooth operation even during peak usage periods.
- Advanced Security Protocols: The app implemented advanced security protocols to protect user data, ensuring compliance with regulations such as GDPR.
Impact:
The implementation of these solutions resulted in:
- Increased User Engagement: The app saw a 40% increase in user engagement, attributed to the improved user experience and personalized features.
- Improved Efficiency: Users reported a 25% reduction in the time spent searching for properties, thanks to the AI-powered recommendations and AR virtual tours.
- Enhanced Security: The advanced security measures instilled trust among users, leading to a 30% increase in user registrations.
Client Review
“The partnership with MindCrew Technologies has been instrumental in transforming our app. The innovative design solutions and technological integrations have greatly improved user engagement and efficiency. We are thrilled with the results and look forward to continuing our collaboration.” – Vance Barron
