Published:
October 12, 2019
Category:
Design / Ideas
Client:
Oceanthemes
IGP
Innovative Design Solutions for IGP.com
Project Overview
MindCrew Technologies collaborated with IGP.com, one of the premier online gifting portals, to revamp its mobile app design. The primary goal was to enhance user experience, improve accessibility, and boost user engagement by leveraging innovative design solutions. The redesign aimed to reflect the brand’s identity while integrating modern UI/UX principles to create an intuitive and appealing interface for users.
Business Needs
IGP.com identified several key business needs that necessitated a redesign of their mobile app:
- Enhanced User Engagement: The company aimed to increase user interaction and retention rates through a more engaging and user-friendly interface.
- Improved Accessibility: To cater to a broader audience, including users with disabilities, the app needed to incorporate comprehensive accessibility features.
- Consistent Brand Identity: Maintaining a consistent and recognizable brand identity across all digital platforms was crucial.
- Optimized User Experience: The app required a streamlined and intuitive design that would facilitate easy navigation and improve the overall user experience.
Technical Needs
The technical requirements for the project included:
- Modern UI/UX Integration: Utilization of contemporary design principles and tools to create a visually appealing and functional interface.
- Accessibility Features: Implementation of features like adjustable text sizes, high-contrast modes, and voice commands to enhance accessibility.
- Cross-Platform Consistency: Ensuring the design was consistent across various platforms, including web, iOS, and Android.
- Performance Optimization: Creating a design that was not only aesthetically pleasing but also lightweight to ensure it did not compromise the app’s performance.
Solution:
User-Centered Design Approach:
- Conducted extensive user research to understand the preferences and pain points of IGP.com’s target audience.
- Created user personas and journey maps to guide the design process and ensure it aligned with user expectations.
Innovative UI/UX Design:
- Developed a clean, intuitive, and visually appealing interface using modern design tools such as Sketch and Figma.
- Ensured the design was responsive, adapting seamlessly to different screen sizes and resolutions.
Accessibility Enhancements:
- Incorporated features like adjustable text sizes, high-contrast modes, screen readers, and voice command capabilities to make the app accessible to users with varying needs.
- Conducted accessibility testing to ensure compliance with standards and guidelines.
Brand Consistency:
- Maintained IGP.com’s brand identity by using consistent colors, fonts, and imagery across all digital platforms.
- Ensured that the app design reflected the brand’s values and aesthetics.
Iterative Testing and Improvement:
- Conducted multiple rounds of user testing to gather feedback on the design.
- Made iterative improvements based on user feedback to refine the design and enhance usability.
Impact:
The redesign of IGP.com’s mobile app had a significant positive impact on various metrics:
Increased User Engagement: The improved interface led to a 25% increase in session duration and a 30% increase in the number of sessions per user.
Higher Retention Rates: Enhanced user experience and accessibility features resulted in a 20% increase in user retention rates.
Broader Audience Reach: Accessibility enhancements made the app usable for a wider audience, including users with disabilities, thereby expanding the user base by 15%.
Positive User Feedback: Users praised the new design for its ease of use, aesthetic appeal, and accessibility, leading to a 40% increase in positive app reviews.
Client Review
IGP.com expressed high satisfaction with the results of the redesign. The company appreciated the thorough user research and the innovative design solutions provided by MindCrew Technologies. They highlighted the increased user engagement and retention rates as key indicators of the project’s success. IGP.com acknowledged MindCrew Technologies’ expertise in creating a user-centered design that not only met but exceeded their expectations
